Kamal Aoun is a product designer, product design teacher and product design enthusiast. He grew up in a family where toys, furniture and clothes were created and not bought. The carpentry and sewing workshops he was surrounded by became playgrounds with plenty of amazing things to learn and simple things to create. After getting a master’s degree in Product Design he started working with wonderful people on amazing projects, which are opportunities to continuously learn.
inside out is a line of rational, simple and plain leather accessories that highlight the natural color, texture and feel of the material. Inside out was designed without any stitching. The straightforward cut of the pattern has everything it needs to finish and bind the product with one strip going inside and the other going out. It's that simple!
In order to achieve this simplicity, the creation process was broken down and thoroughly analyzed. Every accessory or step that has no bearing on the product essence was eliminated, leaving only the elements and processes that are truly basic: cutting and assembling as fundamental phases of production and the two sides of the leather as intrinsic rich qualities of the material.